Mattel Inc's revenue fell for the fourth straight quarter as demand for its billion-dollar brands, Barbie and Fisher-Price, slipped further, increasing pressure on the toy maker as it heads into the holiday shopping season.
Mattel's shares fell as much as six per cent after the company said worldwide sales of Barbie dropped 21per cent in the third quarter ended September 30. Sales of Fisher-Price pre-school toys fell 16per cent.
Barbie made her debut in 1959, distinguishing herself in the mass market for dolls with her fashion model-like figure. But the doll has fallen out of favor with young girls, who are reaching for electronic toys such as tablets and watches and dolls based on Walt Disney Co'shit animated movie Frozen.
Read more: http://www.dailymail.co.uk/femail/article-2795398/Mattels-sales-decline-fourth-straight-quarter.html#ixzz3GKfMsnvn Małe dziewczynki w dzisiejszych czasach chcą mieć elektroniczne zabawki.Na horyzoncie pojawiły się też rywalki Barbie, wzorowane na postaciach z filmu Frozen (Kraina Lodu).
LET IT GO (FROZEN) with lyrics
https://www.youtube.com/watch?v=5l_La_vWGnY
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